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Alvalle * Citymakers Rise

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Context

Alvalle is the nr. 1 gazpacho in Spain. If you think of a Spanish village square, you'll see spontaneous coziness with families and neighbors in front of you. The goal is to bring that mediterranean warmth to the Netherlands and make it easy for residents to celebrate small-scale get-togethers.

Concept

Introducing the Buren Borrel Box (neighbor get together box) during a dinner on the roof of Restaurant Bureau. During this beautiful get together, we celebrated the 60 most creative and social city makers we know. We created an atmosphere of inspiration through (silent disco) speakers, discussions, music and of course gazpacho!

Results

Sixty Alvalle ambassadors in the city, 350 people won a ‘Buren Borrel Box’ and over 60K of social & online media value.

Contribution

Co-Creation, Connector, Moderator

Partners

Alvalle, Frank Lee, Alex vd Meer and Springtide Studios

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UNO * Speelkwartier

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Campspace * Rooftop Campsite