Benches Collective
The world's largest open air cafe every first Sunday of the month
Context
Unfortunately, loneliness, being stuck in your own bubble and weak ties between neighbors has become more prevalent in big cities. Sidewalks, however, are used by everybody due to a strong mix in housing, and putting a bench in front of your house forms a Dutch tradition present from working class neighborhoods to the fancier parts of town.
Concept
Benches Collective is a platform that transforms public space into a meeting place for everyone. Benches are placed on the sidewalk in front of houses to form a little café for a day. All these ‘open’ benches together form the largest open-air café in the world. Often the benches remain present, creating outside living rooms throughout the streets in the city.
As a bench host you decide the opening times and what you want to do: serve a nice cup of coffee and a home baked cake, set up a marble competition or teach dancing lessons. At your benches you’ll start to meet all your neighbours from students and young families to chatty granny’s and playful kids.
Benches Collective turned into an international movement that makes it easy for people to (re)connect to the people you share your sidewalk with.
Results
Over 3200 people opened 1600 benches in 24 countries that were visited by over 25000 people. The initiative additionally reached over 2.5 million in media value.
In Amsterdam alone…
+15 new people meet at every bench on average
64% of people keep in contact after participating with the Benches Collective
70% of people get to know their neighbors better
31% of people feel more safe
57% of people plan neighborhood activities afterwards
Contribution
Concept, Strategy, Production
Partners
Springtide Studios, Inshared, NextDoor, Ben&Jerry's, Superuse Studio' s, Stadsdeel Oost, Stichting Doen, Fonds voor Oost, AkzoNobel, Ymere, Eigen Haard, Stadgenoot, Rochdale, Vluchtelingenwerk Nederland, De Regenboog Groep, Tony’s Chocolonely, Lemonaid, De Buurtcamping, Overtreders-W
More info
Check out the website or the Facebook page for more information.